Gavin Weedon, PhD Student
University of British Columbia
School of Kinesiology
Study Groups: FM
Research area & expertise:
My research interests broadly concern the socio-cultural aspects of sport and physical culture, with particular focus on youth, globalization, and promotional culture. A recently completed project explored various dimensions of the migrations of youth footballers to Premier League academies, including the patterns and trends contoured by these movements, the acculturation of individual athletes following their migrations, and assessments of the impact of these players on indigenous sporting cultures.
Current reasearch interests & projects:
My current research pertains to the intersections between militarism, branding and popular culture and their synergies across private, profit and non-profit sectors. Recent work has looked specifically at the nationalistic branding strategies of sports apparel company Under Armour, and informs a wider investigation into how such issues have affected, and been received by, sporting cultures in Canada and the UK.
Weedon, G. (in press). ‘Glocal boys’: Exploring experiences of acculturation amongst migrant youth footballers in Premier League academies. International Review for the Sociology of Sport.
Elliott, R., & Weedon, G. (2011). Foreign players in the English Premier Academy League: ‘Feet-drain’ or ‘feet-exchange’?
International Review for the Sociology of Sport, 46: 61-75.