Monday, October 3, 2011 23:32
Sine Agergaard
erdmute alber
Paul Darby
Vera Botelho
Detlev Claussen
Paul Darby
Sine Agergaard
Katie Liston
 Roy McCree
Julianne Mueller
Joerg-Uwe Nieland
Raffaele Poli
gertrud pfister
carmen rial
martha saavedra
Daniela Schaaf
Jeron Schokkaert
Georg Spitaler
Nina Tiesler
Christian Ungruhe
Nienke van der Meij
Gavin Weedon
Jean Williams
Nina Tiesler

Members

Gavin Weedon, PhD Student

University of British Columbia
School of Kinesiology
Canada
Email: gweedon@interchange.ubc.ca
Study Groups: FM

Research area & expertise:

My research interests broadly concern the socio-cultural aspects of sport and physical culture, with particular focus on youth, globalization, and promotional culture. A recently completed project explored various dimensions of the migrations of youth footballers to Premier League academies, including the patterns and trends contoured by these movements, the acculturation of individual athletes following their migrations, and assessments of the impact of these players on indigenous sporting cultures.

Current reasearch interests & projects:

My current research pertains to the intersections between militarism, branding and popular culture and their synergies across private, profit and non-profit sectors. Recent work has looked specifically at the nationalistic branding strategies of sports apparel company Under Armour, and informs a wider investigation into how such issues have affected, and been received by, sporting cultures in Canada and the UK.

Selected publications:

Weedon, G. (in press). ‘Glocal boys’: Exploring experiences of acculturation amongst migrant youth footballers in Premier League academies. International Review for the Sociology of Sport.

Elliott, R., & Weedon, G. (2011). Foreign players in the English Premier Academy League: ‘Feet-drain’ or ‘feet-exchange’?
International Review for the Sociology of Sport, 46: 61-75. diasbola